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Fynd

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Shopsense Retail Technologies Limited, operating under the brand name Fynd, is an Indian public software technology company headquartered in Mumbai, Maharashtra.[1][2] Founded in 2012, the company develops retail technology software, e-commerce infrastructure, and enterprise applications.[3][4]

History

The company was established in September 2012 by Farooq Adam and Sreeraman Mohan Girija.[5][6][7] Its initial products were interactive in-store digital touchscreens designed for browsing product catalogues within physical retail locations.[8][9][1]

In 2015, the company rebranded as Fynd and changed its business model to focus on offline-to-online inventory integration, developing an online marketplace interface and an inventory application for physical stores.[6]

In August 2019, Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited, acquired an 86.69% majority stake in the company for ₹295.25 crore (approximately US$42.33 million).[10][11] In September 2021, the company transitioned from a private entity to a public limited structure.[12]

In 2022, Fast Company magazine listed the company ninth on its annual ranking of firms in the Asia-Pacific region.[13] By late 2024, the company's network included approximately 2,300 brands.[14]

Products

The company develops and sells software-as-a-service (SaaS) products for retail management. Its primary software suite includes tools for point-of-sale systems, inventory management, logistics tracking, and e-commerce storefront development.[15]

The company also produces business automation software, including tools for data pipeline management, customer support, and three-dimensional product visualization.[16] In 2026, it introduced "Fynd Create," a platform integrating design tools, production planning functions, and automated product imagery generation.[17]

Funding

The company raised seed funding from Kae Capital and angel investors.[18] In 2017, it raised approximately US$4.6 million in a Series B round led by IIFL and Rocketship VC. In March 2018, it raised US$9.1 million in a Series C round led by Google.[19][6] In August 2019, Reliance Industries completed its acquisition of the company.[17]

Operations and partnerships

In May 2024, Fynd launched a pilot programme with Reliance Retail on the Open Network for Digital Commerce (ONDC) network.[20] In August 2024, the company partnered with payment gateway provider PayU to embed digital payment processing into its merchant storefront infrastructure.[21] In June 2025, Fynd entered a logistics partnership with Shiprocket to integrate shipping and delivery verification systems for direct-to-consumer merchants.[16]

In 2024, Fynd established operations in Dubai to offer its omnichannel commerce platform to retailers in the Gulf Cooperation Council region.[22] The company subsequently entered the South African market through an integration partnership with Surtee Group.[23] In November 2025, Fynd launched operations in the United Kingdom.[24]

References

  1. ↑ 1.0 1.1 Dwivedi, Vinay (2014-11-24). "Retail technology venture Shopsense enhances shopping experience via touchscreens in stores". The Economic Times. ISSN 0013-0389. https://economictimes.indiatimes.com/small-biz/startups/retail-technology-venture-shopsense-enhances-shopping-experience-via-touchscreens-in-stores/articleshow/45240598.cms?from=mdr. 
  2. ↑ "Fynd: Case Study" (in en). https://hbr.org/sign-in. 
  3. ↑ Bansal, Varsha (2019-10-22). "Reliance to adopt tech solutions from retail tech firm Fynd" (in en). https://www.livemint.com/companies/news/reliance-to-adopt-tech-solutions-from-retail-tech-firm-fynd-11571682473480.html. 
  4. ↑ Kalpathi, Subramanian S. (2016-09-15) (in en). The Millennials: Exploring the World of the Largest Living Generation. Random House India. ISBN 978-93-86057-94-5. https://www.google.co.in/books/edition/The_Millennials/Y3j2DAAAQBAJ?hl=en&gbpv=1&dq=book+%22Fynd%22+retail+technology+India&pg=PT117&printsec=frontcover. 
  5. ↑ "How this Retail - tech company became Reliance-backed". https://www.youtube.com/watch?v=ql7fM4cjX3M&t=47s. 
  6. ↑ 6.0 6.1 6.2 "Fynd raises funds from Google" (in en). https://www.forbesindia.com/article/special/fynd-raises-funds-from-google/49819/1. 
  7. ↑ "How This E-Commerce Became Reliance-Backed" (in en-US). https://www.business-standard.com/video-gallery/education/how-this-e-commerce-became-reliance-backed-178024.htm. 
  8. ↑ S, Gautham (2019-08-10). "Making it big in the e-commerce platform" (in en). https://www.newindianexpress.com/cities/kochi/2019/Aug/10/making-it-big-in-the-e-commerce-platform-2016677.html. 
  9. ↑ Basu, Sreeradha (2019-04-30). "E-commerce platform Fynd counters gender gap, pays women 10% more". The Economic Times. ISSN 0013-0389. https://economictimes.indiatimes.com/news/company/corporate-trends/e-commerce-platform-fynd-counters-gender-gap-pays-women-10-more/articleshow/69106036.cms. 
  10. ↑ Bhalla, Kritti (2019-09-01). "Here's Fynd’s Pitch Deck that Got Mukesh Ambani’s Reliance On Board" (in en). https://inc42.com/buzz/here-is-fynds-pitch-deck-that-got-mukesh-ambanis-reliance-on-board/. 
  11. ↑ "Reliance to buy 87.6% stake in Fynd - co statement". https://www.reuters.com/article/business/reliance-to-buy-876-stake-in-fynd-co-statement-idUSKCN1UT0D0/. 
  12. ↑ Sil, Debarghya (2021-09-28). "Exclusive: Reliance Owned O2O Fashion Platform Fynd Converts Into Public Company" (in en). https://inc42.com/buzz/exclusive-reliance-owned-fynd-converts-into-public-company/. 
  13. ↑ Gagne, Yasmin (2022-03-08). "The 10 most innovative Asia-Pacific companies of 2022" (in en-US). Fast Company. https://www.fastcompany.com/90724356/most-innovative-companies-asia-pacific-2022. 
  14. ↑ "Fynd - Case - Faculty & Research - Harvard Business School". https://www.hbs.edu/faculty/Pages/item.aspx?num=60511. 
  15. ↑ "Fynd: The Startup That Refused to Die" (in en). 2025-10-18. https://medium.com/@ecell24vjit/fynd-the-startup-that-refused-to-die-1077b4587425. 
  16. ↑ 16.0 16.1 S.H, Salman (2018-03-29). "Fynd, online fashion retail start-up, gets funding from Google, others" (in en). https://www.livemint.com/Companies/jzSKfzrmH7eUw0wtDqhzdJ/Fashion-ecommerce-firm-Fynd-raises-Series-C-funding-from-Go.html. 
  17. ↑ 17.0 17.1 "Analyst report". https://www.hdfcsec.com/hsl.docs//Reliance%20Industries%20-%20Update%20-%20Apr20%20-%20HDFC%20sec-202004151101339097666.pdf. 
  18. ↑ "Fashion ecommerce portal Fynd closes Series A with $3.4 million" (in en). https://www.forbesindia.com/article/special/fashion-ecommerce-portal-fynd-closes-series-a-with-$3.4-million/47317/1. 
  19. ↑ "Google's investment proves we're going in the right direction: Fynd's Harsh Shah" (in en). 2018-06-11. https://www.techcircle.in/2018/06/11/google-s-investment-proves-we-re-going-in-the-right-direction-fynd-s-harsh-shah. 
  20. ↑ P, Suraksha. "Reliance Retail starts ONDC pilot via retail platform Fynd" (in en). https://cfo.economictimes.indiatimes.com/news/strategy-operations/reliance-retail-starts-ondc-pilot-via-retail-platform-fynd/110579144. 
  21. ↑ L, Krithika K. (2024-08-13). "Reliance-Owned Fynd Partners PayU To Offer Payment Solutions To Its Merchants" (in en). https://inc42.com/buzz/reliance-owned-fynd-partners-payu-to-offer-payment-solutions-to-its-merchants/. 
  22. ↑ Salian, Neesha. "Fynd's Dharmendra Mehta is focused on boosting GCC retail with AI" (in en). https://gulfbusiness.com/en/2025/interviews/fynd-md-mea-dharmendra-mehta-is-on-retail-and-ai. 
  23. ↑ "Fynd Debuts In South Africa" (in en-GB). 2026-01-08. https://cioafrica.co/fynd-debuts-in-south-africa-with-ai-native-retail-stack/. 
  24. ↑ Canivel, Roy Stephen (2026-06-11). "Fynd Wants UK Fashion Brands to Use AI to Design New Collections Faster" (in en-US). https://wwd.com/sourcing-journal/industry-news/fynd-uk-fashion-brands-ai-design-faster-1239007258/. 
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